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D\u00c9COUVREZ LE LANCEMENT DE LA NOUVELLE CAMPAGNE D\u2019INLAC, EN COLLABORATION AVEC @72KILOS <\/h2>\n<p>[\/et_pb_text][et_pb_image src=\u00a0\u00bbhttps:\/\/cuentaconloslacteos.eu\/wp-content\/uploads\/2025\/10\/Graficas_genericas_vert-02.png\u00a0\u00bb title_text=\u00a0\u00bbGra\u0301ficas_genericas_vert-02&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][et_pb_image src=\u00a0\u00bbhttps:\/\/cuentaconloslacteos.eu\/wp-content\/uploads\/2025\/10\/Graficas_genericas_vert-01.png\u00a0\u00bb title_text=\u00a0\u00bbGra\u0301ficas_genericas_vert-01&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00a0\u00bb3_5&Prime; _builder_version=\u00a0\u00bb4.16&Prime; custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb text_font_size=\u00a0\u00bb16px\u00a0\u00bb text_line_height=\u00a0\u00bb2em\u00a0\u00bb header_font=\u00a0\u00bb||||||||\u00a0\u00bb header_2_font=\u00a0\u00bbMukta|300|||||||\u00a0\u00bb header_2_font_size=\u00a0\u00bb54px\u00a0\u00bb header_2_line_height=\u00a0\u00bb1.3em\u00a0\u00bb animation_style=\u00a0\u00bbslide\u00a0\u00bb animation_direction=\u00a0\u00bbtop\u00a0\u00bb animation_intensity_slide=\u00a0\u00bb5%\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; header_2_font_size_tablet=\u00a0\u00bb36px\u00a0\u00bb header_2_font_size_phone=\u00a0\u00bb24px\u00a0\u00bb header_2_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]<\/p>\n<p>Le 6 octobre 2025, <strong>InLac<\/strong> a pr\u00e9sent\u00e9 sa nouvelle campagne europ\u00e9enne <strong>\u00ab Comptez sur les produits laitiers \u00bb<\/strong>, en collaboration avec l\u2019artiste <strong>@72kilos.<\/strong><br \/>Au cours des trois prochaines ann\u00e9es, cette initiative encouragera la consommation de <strong>trois produits laitiers par jour<\/strong> comme une habitude <strong>saine et durable<\/strong>, renfor\u00e7ant ainsi l\u2019engagement du secteur envers le <strong>bien-\u00eatre animal, l\u2019emploi rural et l\u2019environnement.<\/strong><br \/>L\u2019\u00e9v\u00e9nement de lancement a r\u00e9uni des repr\u00e9sentants du secteur, des experts universitaires et le cr\u00e9ateur lui-m\u00eame, autour de <strong>pr\u00e9sentations, d\u2019un d\u00e9bat sur la durabilit\u00e9 et de la signature des cr\u00e9ations artistiques.<\/strong><\/p>\n<p>Le <strong>6 octobre 2025<\/strong>, a eu lieu <strong>l\u2019\u00e9v\u00e9nement de pr\u00e9sentation<\/strong> de la nouvelle campagne d\u2019InLac, sous le slogan :<br \/><strong>\u00ab En consommant des produits laitiers europ\u00e9ens, nous dessinons un monde meilleur \u00bb<\/strong>, en collaboration avec l\u2019artiste <strong>\u00d3scar Alonso<\/strong>, connu sur les r\u00e9seaux sociaux sous le pseudonyme <strong>@72kilos.<\/strong><\/p>\n<p>Cette <strong>campagne de trois ans<\/strong>, pr\u00e9sente en <strong>Espagne et en Belgique<\/strong>, vise \u00e0 montrer aux consommateurs europ\u00e9ens que <strong>chaque fois qu\u2019ils consomment trois produits laitiers par jour, cela compte<\/strong> : pour mener une vie plus saine, pour rendre le monde plus durable, pour soutenir le secteur laitier dans l\u2019am\u00e9lioration du bien-\u00eatre animal, et pour <strong>g\u00e9n\u00e9rer 70 000 emplois directs dans les zones rurales.<\/strong><\/p>\n<p>Lors de l\u2019\u00e9v\u00e9nement de lancement, plusieurs <strong>figures majeures du secteur laitier europ\u00e9en<\/strong> ont pris la parole :<\/p>\n<ul>\n<li><strong>Javier Roza<\/strong>, Pr\u00e9sident d\u2019InLac, a centr\u00e9 son discours sur l\u2019engagement du secteur envers le consommateur et l\u2019environnement ;<\/li>\n<li><strong>Nuria M. Arribas<\/strong>, Directrice g\u00e9n\u00e9rale d\u2019InLac, a expliqu\u00e9 comment le secteur souhaite se rapprocher des consommateurs urbains \u00e0 travers un <strong>mouvement social durable<\/strong> ;<\/li>\n<li>et enfin <strong>@72kilos<\/strong>, qui a analys\u00e9 la campagne d\u2019un point de vue <strong>artistique et cr\u00e9atif<\/strong>.<\/li>\n<\/ul>\n<p>De plus, <strong>Jos\u00e9 Manuel Valls<\/strong>, porte-parole de <strong>DSK<\/strong>, a pr\u00e9sent\u00e9 les conclusions de l\u2019\u00e9tude<br \/><strong>\u00ab Radiographie et tendances de consommation \u2013 Pr\u00e9sentation du rapport ex\u00e9cutif de la Campagne Comptez sur les Produits Laitiers Europ\u00e9ens \u2013 Phase PR\u00c9 \u00bb.<\/strong><\/p>\n<p>Ensuite, une <strong>table ronde<\/strong> intitul\u00e9e<br \/><strong>\u00ab D\u00e9fis et opportunit\u00e9s : les produits laitiers sains face au d\u00e9fi de la durabilit\u00e9 environnementale \u00bb<\/strong> a r\u00e9uni des experts tels que :<\/p>\n<ul>\n<li><strong>Dr. Javier Fontecha<\/strong>, Professeur de recherche au <strong>CSIC<\/strong> \u00e0 l\u2019Institut des Sciences de l\u2019Alimentation <strong>(CIAL-CSIC\/UAM)<\/strong>,<\/li>\n<li><strong>Tom\u00e1s Garc\u00eda-Azc\u00e1rate<\/strong>, docteur ing\u00e9nieur agronome, sp\u00e9cialiste en \u00e9conomie agricole \u00e0 l\u2019Universit\u00e9 Polytechnique de Madrid et expert des affaires communautaires,<\/li>\n<li>et <strong>Sof\u00eda Alday<\/strong>, directrice de la <strong>Conf\u00e9d\u00e9ration des Associations Frisonnes Espagnoles (CONAFE).<\/strong><\/li>\n<\/ul>\n<p>L\u2019\u00e9v\u00e9nement s\u2019est conclu par un <strong>ap\u00e9ritif laitier et la signature des cr\u00e9ations de la campagne par leur auteur, @72kilos.<\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=\u00a0\u00bboff|off|off\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_gallery gallery_ids=\u00a0\u00bb1128,1129,1130,1131,1132,1133,1134,1135,1136,1137,1138,1139&Prime; posts_number=\u00a0\u00bb20&Prime; show_title_and_caption=\u00a0\u00bboff\u00a0\u00bb show_pagination=\u00a0\u00bboff\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_gallery][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00c9V\u00c9NEMENT DE PR\u00c9SENTATIONDES \u00c9V\u00c9NEMENTS QUI COMPTENT. D\u00c9COUVREZ LE LANCEMENT DE LA NOUVELLE CAMPAGNE D\u2019INLAC, EN COLLABORATION AVEC @72KILOS Le 6 octobre 2025, InLac a pr\u00e9sent\u00e9 sa nouvelle campagne europ\u00e9enne \u00ab Comptez sur les produits laitiers \u00bb, en collaboration avec l\u2019artiste @72kilos.Au cours des trois prochaines ann\u00e9es, cette initiative encouragera la consommation de trois produits laitiers par jour comme une habitude saine et durable, renfor\u00e7ant ainsi l\u2019engagement du secteur envers le bien-\u00eatre animal, l\u2019emploi rural et l\u2019environnement.L\u2019\u00e9v\u00e9nement de lancement a r\u00e9uni des repr\u00e9sentants du secteur, des experts universitaires et le cr\u00e9ateur lui-m\u00eame, autour de pr\u00e9sentations, d\u2019un d\u00e9bat sur la durabilit\u00e9 et de la signature des cr\u00e9ations artistiques. Le 6 octobre 2025, a eu lieu l\u2019\u00e9v\u00e9nement de pr\u00e9sentation de la nouvelle campagne d\u2019InLac, sous le slogan :\u00ab En consommant des produits laitiers europ\u00e9ens, nous dessinons un monde meilleur \u00bb, en collaboration avec l\u2019artiste \u00d3scar Alonso, connu sur les r\u00e9seaux sociaux sous le pseudonyme @72kilos. Cette campagne de trois ans, pr\u00e9sente en Espagne et en Belgique, vise \u00e0 montrer aux consommateurs europ\u00e9ens que chaque fois qu\u2019ils consomment trois produits laitiers par jour, cela compte : pour mener une vie plus saine, pour rendre le monde plus durable, pour soutenir le secteur laitier dans [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-1140","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/cuentaconloslacteos.eu\/fr\/wp-json\/wp\/v2\/pages\/1140","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cuentaconloslacteos.eu\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/cuentaconloslacteos.eu\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/cuentaconloslacteos.eu\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cuentaconloslacteos.eu\/fr\/wp-json\/wp\/v2\/comments?post=1140"}],"version-history":[{"count":4,"href":"https:\/\/cuentaconloslacteos.eu\/fr\/wp-json\/wp\/v2\/pages\/1140\/revisions"}],"predecessor-version":[{"id":1144,"href":"https:\/\/cuentaconloslacteos.eu\/fr\/wp-json\/wp\/v2\/pages\/1140\/revisions\/1144"}],"wp:attachment":[{"href":"https:\/\/cuentaconloslacteos.eu\/fr\/wp-json\/wp\/v2\/media?parent=1140"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}